Starting A Lucrative Fitness Training Business In Nigeria

Starting A Lucrative Fitness Training Business In Nigeria

Fitness training business is definitely among these businesses that’s less competitive and yet, very lucrative to a very high extent. Health they say is wealth and I can’t agree more. However, it’s disheartening to note that in some communities or cities, a fitness or gym center can’t be seen. Is it that the startup cost is very costly? Is it that no one is with the required experience and training? I can not tell. But one thing is sure, this is a business that can pull in a lot of money to their starters. Oh yes! It’s somehow capital-intensive due to the fact that a huge complex will be needed, but the gain is always worth the pain.

Being a fitness coach in Nigeria or anywhere in the world is a noble service cause you’ll have this rare opportunity to meet people from different walks of life. Both the rich and the poor. Fitness training business isn’t just a business, it’s a place where the main goal is to bring out the best version of every customer. If a customer walk into the center skinny on the first day, he or she should be able to go back athletic and well-built. He or she should be able to go sigh a super confidence that have never been known. Apart from the money reward, it’s a business where you have the chance to impact on a life. That’s the greatest reward anyone can get.

In this article, I’m going to guide you through on how to start a fitness training business. If you do it well, you won’t get stuck in any ugly rut. Although it won’t be easy, but it can be done. All you need to make it in this business is a positive mindset. With that, you can climb to any height you aspire. With that said, let’s go to the business of the day.



In the fitness training business, your portfolio is yourself. The first sample of the business is YOU, the coach. If you’re must train your students or perhaps, customers on how to achieve a better version of themselves, you have to at least, achieve yours first. What this means is that, you need to undergo a training in a fitness training center. This is done to acquire the necessary experience and certificate, and to also build your physique which will automatically become the sample of the business.

If you don’t want to appear physically in the business, make sure the individuals who will be employed know their craft and it must be evident in their appearance. Don’t expect to get any response from potential customers if your trainer is one pot belly douche.


Like I always say, you can’t delve into a business without first testing the depth of the waters. Yes! You have to first know what you’re going into. If you can’t write a fitness training business plan, hire a professional who can. The purpose of the business plan to help outline the goals of the business, startup cost, equipments needed…the business’s strengths and weaknesses etc.

The usefulness of a business plan is great and shouldn’t be overlooked. Overlooking them is like walking through a dangerous street blindfolded. Trust me, that’s risk, not a calculated risk.


You need a complex where gym tools and equipment can be found and used. These facilities are what makes a fitness training business. In the gym department, services like aerobics classes take place, yoga session, kickboxing, special training and massage.

Remember, this department have to be divided into different sections with specific purposes. Before I forget, take into serious consideration the LOCATION of this business. Make sure it’s in close proximity to potential customers.


If you’re going to be involved in the day-to-day running of the business, you definitely can’t do it alone. You need to hire qualified trainers. In fitness training business, you need at least, two types of fitness trainers.

  1. Personal Trainer
  2. Fitness Instructor

The former works one on one with the client or customer. In some cases, they can visit the client in his home, to help him with his fitness session. While the latter is usually in the center, helping customers train well in their respective sessions.


After the establishment of your fitness training business, there’s a pressing need to start heavy promotion immediately. Run classified ads on newspapers. Print complimentary cards and fliers. Run lots of online sponsored posts and make sure you target customers within the location of the business. Promotion shouldn’t be joked with if success must surface.


Your fitness training business needs an online presence and that can be achieved by creating either a website or a blog. Through such a medium, customers will be able to register, browse through different workouts, learn helpful tips and stay updated. In a situation whereby a customer is unable to make it for the day, he can still go through his session by logging into the website.

Apart from the already mentioned reasons, having a website or blog can also serve as another means of income. With Google Adsense, you’ll be able to earn from the website. As your fitness training business grow, so will your website and as thus, attract more sponsors, advertisers and customers.


  • Chrome Dumbbell
  • Elliptical Orbitrac with seat
  • Magnetic Ball
  • Jump Rope
  • Motorized Treadmill With Massage
  • Stepper Board etc..

Through your feasibility study and business plan, you’ll be able to know the prices and the amount to budget.

A fitness training business is a profitable business that can serve as a passive investment, especially when you have employ a lot of trainers in which you don’t have to worry again. Make sure you have an attractive business name and a great service. With that, you’ll be able to establish yourself as an authority in the field of fitness and health. With this business, following Top Fitness Blogs like Dietfitelt becomes a need.

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