Courier delivery business in Nigeria is on the rise due to its importance to online stores and eCommerce channels that require logistics companies to deliver products to their customers in various parts of the country or within a city. Nigeria number one online retail store, Jumia Nigeria receives about 300,000 visitors and potential customers on its website daily, hence to efficiently deliver products, they employ the services of various courier delivery providers to be able to serve such large customer base. This shows how lucrative and important courier delivery business is to eCommerce stores.
To successfully set up a courier delivery business in Nigeria, these are the steps you would need to take.
HOW TO SET UP A COURIER DELIVERY BUSINESS
1. BUSINESS PLAN AND START-UP CAPITAL
Courier delivery business doesn’t require huge capital to start-up and only requires capital to cover equipment and staffs. A business plan needs to be drafted to break down the capital which would be required to start-up, also delivery costs, packaging, and handling, transportation cost, payments of dispatch riders and advertisements needs to be examined properly.
To have a successful courier delivery business in Nigeria, branding is vital, as it portrays your business ideas and objectives, your brand logo and tagline showcases your business and what it stands for needs to be in place, get a catchy business name and which can be easily remembered and advertised to potential customers and partners. You can hire a graphics designer to create logos, business cards for your brand and give that professional edge among competitors.
3. REGISTER A COMPANY AND BUSINESS NAME
Courier delivery service providers in Nigeria are vital in the chain of eCommerce and business delivery in the country, hence to stand out, it is necessary to register with the appropriate regulatory bodies, which would give your business the sense of trust and reliability with partners and customers. Register your business name with the Corporate Affair Commission, Nigerian Postal Service which is the regulatory agency for courier and logistics businesses in Nigeria.
4. RESPONSIVE WEBSITE FOR YOUR BUSINESS
The logistics business around the word is going over the edge to give the customer the ability to track their goods from the point of purchase till it is delivered. To have this edge in the courier business, a responsive and integrated website needs to be set up to give customers and partners the ability to track their products, hire a web designer to develop a responsive and user-friendly website and integrate product tracking tools and payment gateways, customers could also receive receipts and email notifications and delivery status, given them control over their products.
5. DELIVERY ZONES AND PRICES
Specific delivery zones and prices for product delivery needs to be determined, also prices quotes should be made available to potential customers , product weight and the delivery zones which will be covered needs to be stated, regions which require high cost of transportation to deliver products are to be avoided as this will require a longer period to deliver the products and may results to delays in delivery, urban areas with good transportation systems are favoured for the establishment of a courier delivery business.
6. GET EXTRA HANDS
Extra hands are paramount in the courier delivery business. Dispatch riders, customer care are vital and to be effective in the business, customer care will be saddled with handling the brand relationships with the various partners and also interact with customers on the status of their products and issue out email notifications and updates. Also dispatch riders are required to deliver the product to customers at their drop off points and also pick up products from eCommerce stores for delivery.
7. MAKE USE OF SOCIAL MEDIA
Social media is a vital tool for every business, with large amount of online stores and business going online. Make use of social media platforms such as Facebook, Instagram and twitter to engage potential customers about the courier delivery business. Regularly update your pages with information, advertisements, promotions and delivery quotes and coverage areas. Social media reach is tremendous and needs to be part of your brand and business strategy
COLLABORATE WITH OTHER BUSINESSES AND BRANDS
There are numerous brand and businesses which require services of courier companies to deliver products to their customers all over the country and within major cities. Reach out to eCommerce brands such as Jumia, Konga, which are the leading eCommerce companies in Nigeria, also partner with budding brands and stores/malls, offering your services and attractive delivery schedule and prices.
MAKE PLANS FOR EXPANSION
Always set plans for expansion of your business and the ability to cover more regions and offer varieties of services such as food delivery, luggage delivery for airlines and tour companies. Also plan of how to efficiently deliver fast delivery service to your customers with the ability to pay on delivery and also cashless payments with the use of POS devices which would ease payments on delivery. Plan on integrating modern tracking tools and logistics software to make the business stress free in the future.