There are tons of things I wish I knew before I started blogging, but here is a list of the top 5 things which impacted negatively on the growth of EntMirror. It’s true that we learn through mistakes and failure, but some mistakes are better left unmade cause when they happen, you’ll continuously feel the impact and trust me, it’s a depressing feeling.
If you’re a blogger or perhaps aspiring to be one, this post will be a head-start in this journey of yours. By knowing these 5 things I wished I knew before joining the blogosphere, you will no doubt make the right decision and meet success.
5 THINGS I WISH I KNEW BEFORE I STARTED BLOGGING
1. SEARCH ENGINE OPTIMIZATION
The most powerful search engine on the planet, Google, runs on keywords. Every seconds, humans like you and I are punching characters on Google search box, looking for answers, solutions and help. When a user type in some keywords on Google’s search box; Google is given a job to find the most helpful content or material on the web. How does Google find what the user is looking for? Keywords! Yes you heard me.
For example; Mr. Mike is searching for businesses he can start with N1,000,000. He grabbed his smartphone and without hesitating, type; “BUSINESS THAT I CAN START WITH N1,000,000”
Google now take note of the important keywords like ‘business, start, N1,000,000’ then pull out web contents containing these keywords. Their order of ranking is determined by the number of backlink the site has, the age of the site, uniqueness of the content, readability, images, links and a whole bunch of other factors.
When I started blogging, I knew none of these. I was writing for the sake of writing and at the end of the day, my traffic source was Facebook and forums. No organic traffic whatsoever and I were frustrated.
If you want to succeed as a blogger, learn SEO because it will be your friend in moment of laziness. That moment when you’re too lazy to share your posts on social media or participate on forums and blogs. That is the moment Google becomes a friend by sending in consistent traffic on a regular basis.
2. NICHING IT DOWN
This is also something I wish I knew before I started blogging. At first, I wanted to blog about everything that comes to mind, without a central focus. But later on, I discovered that niching works best if I must retain readers and get daily juice from Google.
When someone visits the blog for the first time, they should be able to tell what the blog is all about in a matter of seconds. In a situation whereby articles on entertainment, politics, romance, health are found in one blog, it brings confusion and also a huge turn off to readers and search engine. But when the focus of the blog is defined, they will see you as an authority and will always visit for fresh contents. The benefit that comes with niching is tremendous and can’t be overemphasized.
3. QUALITY CONTENT IS KING
I see a lot of bloggers on social media, searching for a magic trick to gaining tons of traffic daily. But when you visit their blog, you find only few posts that are poorly written and unfriendly to users and SEO. There’s no magic to success. In blogging, content is and will always remain king. I didn’t know until I learn the hard way. Today, I employ writers who help keep this blog fresh with contents. The more content I have, the more successful I will become as a blogger.
Don’t just write for the sake of having many contents. I’m talking about having a lot of quality contents that end up helping its readers.
I know of a blogger that started a year before me, same niche. But today, I have outranked him in all ramifications because he wasn’t consistent. He updates once in two months, sometimes more and that attitude killed his blog.
Not only will your readers love you for always updating your blog, Google will make it a point of duty to check on your blog every hour or daily for fresh contents. When they come daily, expecting to see something new and you keep disappointing them; they will grow tired and definitely give up. Same applies to other search engines.
A month ago, I was preparing for an exam and I couldn’t update my blog and my traffic dropped. When I finally update, it took Google three days to index that post, something that usually take minutes on a normal day. A serious blogger shouldn’t joke with consistency.
5. BLOG DESIGN
When I started blogging, I was changing my theme on a daily basis, without knowing that it was sending negatives vibes, both to my readers and search engine. I wished I knew. But I didn’t and I paid dearly for it.
As a blogger, stick to any theme that’s simple, user friendly and easy to navigate by readers. Don’t over tweak your blog. It’s not every plugin that you need to install. Keep it as simple as possible and your readers will thank you for it. Don’t use shouting colors or images that are not inter-related to the message you want to pass across.
When it comes to blog design, even search engine takes special interest in that aspect. Google wants to direct their users to a blog that’s neat and user friendly. Because Google value their user experience, they launched Accelerated Mobile Page [AMP]. If I had known, I wouldn’t have been changing my themes as if it were my body wears.
Blogging is fun, lucrative and fulfilling. When it’s done well, you’ll be able to feed a whole village through your earning. It doesn’t happen overnight. It’s a battle of continuous effort. But with consistency, you’ll reach the pinnacle. By knowing these things I wish I knew before I started blogging, the road to success will be easier.
Your turn, tell me one of the mistakes you once made as a blogger? Use the comment box let’s hear your voice.