Starting a bulk SMS business in Nigeria is very profitable if you know what you are doing and how to get clients. Bulk SMS is often used in mobile marketing. It is the process of sending SMS messages to a group of customers simultaneously. It is also used by companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers. Bulk SMS system lets you deliver SMS messages to mobile handsets of your customers almost anywhere in the world.
According to expert analyses, potential for profitability in bulk SMS business is high in Nigeria because its usage is growing numbers of about 15 million mobile users in the country.
How to Start Successful Bulk SMS Business in Nigeria
To successfully start a bulk SMS business in Nigeria and thrive among competitors and be unique, follow these steps should serve as a guide;
REGISTER YOUR COMPANY / BUSINESS NAME
The most important part of setting up a business in Nigeria is being registered and having all necessary documents of incorporation, hence its paramount to register your business and business name with the corporate affairs commission (CAC) and have your business listed on their data base as a legitimate entity and establishment, you can further open a corporate bank account so your customer base can be rest assured you are legit.
SUBSCRIBE WITH A BULK SMS SERVICE PROVIDER
The next step is to subscribe to a well-known and established bulk SMS service provider, hence make proper research about bulk SMS providers online and their mode of payment and fees, also check other buyers’ reviews on the platform, as reviews are important in any business. Most sellers (middle men) buy the bulk SMS units from online service providers and resell to small sellers via online portals and websites and also whose clients would be buying SMS units from and send them to the intended destinations.
PURCHASE SMS UNITS FROM BULK SMS PROVIDERS
After proper research and reviews, the next step is to purchase custom SMS units from the bulk SMS service providers, for a start purchase a specific volume of custom SMS units to depending on your start-up capital, you can start with 5,000 to 10,000 SMS units, make payments on the bulk SMS provider portal with your credit card and also providing an active mobile number, immediately your account on the portal will be credited by the number of bulk SMS units purchased.
DESIGN YOUR BULK SMS RESELLING PORTAL
Being different from your competitors is vital to any business. To provide your clients a platform to be able to order for bulk SMS units and also send bulk SMS without interacting with your business is an advantage. You would need to design a bulk SMS payment and delivery portal, where clients that prefer to send bulk SMS themselves can visit and do so.
You therefore need to customise it with a unique domain name, logo, motto or slogan and create reasonable and easy to use. Also add a contact information, and how clients can reach out to your brand for further assistance and collaborations.
ADVERTISE / MARKET YOUR BULK SMS BUSINESS
Advertisement and promotions increases the reach to potential customers and clients, Therefore, you have to promote your bulk SMS business on different online and offline platforms to reach clients and convince them to send bulk SMS with your platform.
Existing social media platforms such as Facebook, Twitter, Instagram, are media to showcase what your business has to offer, create detailed posters and images, content on the benefits of using bulk SMS providers to reach out to their customers. You can also reach out to bloggers and influencers to help you promote your bulk SMS business on their blogs.
REACH OUT TO POTENTIAL CLIENTS OFFLINE
Advertising and promoting your business should also involve offline strategies, this involves reaching out to religious organisations, sociopolitical associations, social clubs, whose client base is large enough to profit your bulk SMS business, who can pay good sums and long-term patronage to your business. you are set to make reasonable profit from your bulk SMS business with this strategy
More than 15 million Nigerians are mobile phone users and SMS messaging can get your message through quickly and efficiently to customers. The potential of bulk SMS business in Nigeria is unlimited if you decide to take advantage of this mobile marketing opportunity. Most people don’t know this, but each time a text message is sent to you or anybody else, someone, somewhere who runs a bulk SMS business just made his money.