Barbecue is a lucrative business and also, one of the tasty chops that I don’t joke with even when I’m sick. But do you know what puzzles me most times? It’s the fact that it’s only the Hausas that are running this kind of business here in the east. Is it that my Igbo brothers are too shy or too rich to start this business? I’m yet to figure it out.
Many of us call it suya, roasted meat, barbecue…whichever one you prefer, you’re not wrong. This is one of the business that is usually run best at night because that is the time workers, lovers and children want to relax and ease the day’s stress. To be successful in this business, you have to be able to know the nitty-gritty which is why this article is coming to you.
Barbecue business here in Nigeria is quiet profitable if you set up this business in the right location, coupled with a clean and attractive space. Let me go ahead and guide you on how you can easily start this lucrative business.
HOW TO START A BARBECUE BUSINESS IN NIGERIA
CONDUCT YOUR RESEARCH
Just like every other business, you need to conduct a comprehensive barbecue business research (CBBR) before you can delve into this business. You need to find out the kind of meat to deal on, if it will be cow meat, ram, goat etc. you also need to find out who your supplier will be. Further down the research, you talk about your target market and the amount you will need to bring this business to reality. How detailed your research is will help you write a good business plan that will be proud of.
LOCATION & SPACE
The location of your business is very crucial and shouldn’t be underestimated. In fact, location is the backbone of any barbecue business. Get it wrong and you’re doomed. In most of the barbecue stands I see, a lot of things seems to be missing. No wonder they hardly make enough per night. Apart from your location, how decent your space looks makes a whole lot of difference. For example, you can decide to have a tent with chairs and tables where customers can stay and enjoy their barbecue. Make it alluring with low lightning and you’ll see your business boom.
EQUIPMENT AND TOOLS
One of the first equipment is no doubt the grill equipment. This is the live wire of the business and also the first to consider when conducting your business research. You can go for either the traditional or modern type. But the most common is the wood charcoal grill. Some other tools which you need includes knife, pepper for garnishing, salt for taste, onion, garbage, groundnut oil etc. You can’t do without them.
SUCCESS TIPS IN BARBECUE BUSINESS
Your ideal customers are going to be lovers, families, children, workers and the rest of them. At night, they will need a stand to sit down with some chops like barbecue and ease away the day’s stress. Make your stand comfortable and friendly and you’ll see them making orders upon orders.
You can start selling sachet water, juice, minerals, non-alcoholic and alcoholic drinks. Who won’t love a drink after eating barbecue? This will be another means to make more money from your barbecue business.
The way you package your product makes a very huge impression. How can you package your product and people will be wowed? How can you leave that feeling of class and ecstasy? Discover it and practice it.
No matter how tasty or great your space is, if your service to your customers is nothing to write home about, you’ll keep losing customers till your business fail. So, treat your customers like kings cause indeed, they are kings.
ALSO READ: HOW TO MAKE YOUR CUSTOMERS HAPPY AND LOYAL
TAKE YOUR BUSINESS ONLINE
In this digital era, you don’t want to miss out on the online world. Take your barbecue business online and serve more customers. You can even opt for home delivery services if they so wish. Utilize platform like Facebook, twitter, Nairaland etc. You can even create an online shop where your goods are being ordered. Who knows, you might become the next big thing in the country.
…AS YOU GROW
As you grow tremendously in this business, you need to take some steps to make sure you grow the more.
EMPLOY MORE HANDS
This is the stage where you don’t need to toil your hands anymore cause you’re now the boss, an entrepreneur. The more hands you employ, the greater the output and the more customers you’ll be able to satisfy.
It’s time you start working on branding. In barbecue business, branding can mean a lot to your customers.
REGISTER YOUR BUSINESS
Due to the growth of your barbecue business, you’ll be forced to register this business with the corporate affairs commission. The advantages are too numerous to mention.
Explore… go everywhere! That is who you were meant to be. Establish as many branches as possible and employ manager to manage it. By now, you are already boiling in the rank of millionaires as a barbecue business man or women.
Barbecue business is a lucrative business that many have overlooked, leaving it only in the hands of the Hausas. Well, I think this article is here to change that. You don’t need to be an Hausa person to do this business. What you need is how the business works which this article has offered. Go and conquer. Wishing you the best of luck.